OUR VALUES

At our academy, we offer a fun and fast way to play football. Our sessions are designed to not only enhance players' skills, but also instill important core values. We believe that these values are essential for not only becoming better footballers, but also better individuals.

Passion

Passion is evident in all aspects of football and also in the coaching at MKW Football Coaching Academy. It is the driving force that motivates coaches to push themselves and their players to reach new heights. In all of our coaching programs, we prioritise putting children at the heart of everything we do. We believe that every child should feel like a valued member of our team, fostering a sense of belonging and camaraderie.

Passion fuels our dedication to creating a positive and inclusive environment, where children can thrive both on and off the field. We strive to instil a love for the game in each player, helping them develop essential skills, teamwork, and discipline. By nurturing their passion for football, we aim to empower youngsters to become confident individuals who embrace challenges and strive for excellence.

Setting a good example

Footballers are often seen as role models, especially to young aspiring players. They possess the skills, dedication, and passion that inspire others to follow in their footsteps. However, it is not just the players who have the power to influence and guide. Managers and coaches also play a crucial role in shaping the character and values of their team members.

At MKW Football Coaching Academy, we understand the significance of having a good role model in the world of football. Our experienced coaches not only focus on enhancing technical skills but also emphasize the importance of sportsmanship, teamwork, and discipline. We believe that a positive role model can instill these qualities in young players, helping them not only excel on the field but also in their personal lives.

Emotions

Emotional support plays a crucial role in football coaching, as it allows children to feel comfortable being open, honest, and hard-working in all of our sessions. By creating a safe and supportive environment, we encourage our young players to express their thoughts, emotions, and concerns without fear of judgment or criticism.

When children feel emotionally supported, they are more likely to develop a strong work ethic and a genuine passion for the game. By fostering an atmosphere of trust and understanding, we empower our players to overcome challenges, learn from their mistakes, and grow both as individuals and as a team. Emotional support in football coaching ensures that every child feels valued, heard, and motivated to give their on the pitch and in life.

Exemplary Standards

Exemplary Standards in Football Coaching:

At our coaching sessions, it is our utmost priority to ensure that every single child upholds and maintains the highest behaviour standards both on and off the pitch. We firmly believe that fostering a positive and respectful environment is crucial for the development of not only their football skills but also their character.

Meet the coach

 Michael Keith Walters

Michael has dedicated his life to the world of football. 

With a wealth of experience as a player, manager, and coach, he brings a unique perspective to the game.

One of Michael's defining qualities is his empathy towards others. He understands the challenges and emotions that come with playing football, and he uses this understanding to create a supportive and inclusive environment for his team, those he plays with and those he coaches. 

Whether it's a struggling player or someone who needs support, Michael knows how to bring out the best in everyone.

Furthermore, Michael is constantly seeking self-improvement. He believes that there is always room to grow, both as an individual and as a team. He encourages his players to set goals, push their limits, and strive for excellence. 

By leading by example, Michael inspires those around him to constantly better themselves.

Reviews

We take a huge amount of pride in hearing from parents who bring their child to one of MKW Football Coaching Academy sessions:

"My son trains twice a week with Mike and I cannot praise him enough. His approach with the children is a perfect balance of nurture and encouragement. It’s a joy to watch the children train with him."

"My son has been trained by Mike for a while now, Mike is a great coach and my son loves his training sessions, even when my son was dropped from his football team it was Mike that kept his confidence up and made football enjoyable for him through a very difficult time. Can't recommend Mike enough he is fantastic with all the kids he coaches"

"My son is very young and usually picks the ball up when playing football... so I took him along to one of Mike's sessions to see if he could help him get the hang of it, and I was really pleased with the coaching. Mike is great with all the kids in the early bird session, and he had them all listening... quite the achievement with 5 year olds!"

"Mike is a natural coach and I’m delighted to see he’s set up his own coaching classes, patient and brilliant with kids, he’s got all the right experience in playing and coaching to offer everything to develop skills but also make it fun for everyone involved."

Reviews taken from MKW Football Coaching Academy Facebook 

Hall of Fame

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